5 Things to Know About CBD

AKA How to Take CBD, and what to look for when buying CBD

Not all CBD is created equal

There are different product forms of CBD (full-spectrum, broad-spectrum, distillate, isolate) and also different ways products are made. It’s important your source is using high-quality ingredients and using the right processes. Most people report the best results from full-spectrum products—that’s when all cannabinoids are present, working together to provide an “entourage effect.” The best products use alcohol to extract these cannabinoids. Alcohol has been used in plant extraction for thousands of years. At really cold temperatures, it pulls out all the cannabinoids and leaves behind the stuff you don’t want (fats, waxes, etc.), yielding a clean and effective product. That stuff they sell at the gas station? Now you know better.

Pay attention to what’s inside

Many online brands are sneaky about how much CBD is actually in their products, sometimes requiring mental-math to figure it out. Anything you buy should clearly state how much CBD is in each bottle, and how much is in each dropper. We state both very clearly on our bottles—and we’re confident it’s the highest-quality product at the lowest possible price.

The CBD you see online is crazy expensive

There’s a lot that goes into the price of your average CBD product online. Companies use affiliate marketing to promote sales—which means they pay referring websites and influencers a piece of the pie, often 20-40% of your purchase. This creates a financial incentive for the promotion of more expensive products, since affiliates stand to make more money. This is why you’re more likely to hear about the brands with the most expensive products. It can be difficult to sort through the advertising noise to find the best products at the lowest prices, since these products are less likely to be promoted. Tonico offers a fair 10% affiliate fee to promoters, and works with bloggers or influencers who only promote other quality products at fair prices. We all make less money this way but firmly believe in doing right by our customers. Our hope is you’ll be so pleased, you’ll help us spread the word.

Confucius says, “The beginning of wisdom is to call things by their proper name”

Hemp, marijuana, cannabis, Bob Saget OG… There are so many terms thrown around, it can be hard to ensure we’re all talking about the same thing. Here’s the most proper term: Cannabis —this is the scientific name (genus) that encompasses most all other terms. Cannabis is a genus of flowering plants in the family Cannabaceae. Cannabis sativa or indica indicates the species. Hemp often refers to cannabis bred to have low levels of THC. The law states that cannabis is legal so long as THC is less than 0.3% of volume. Marijuana is a term with xenophobic roots and is best avoided. Bob Saget OG and other names may refer to the strain of cannabis (there are over 1,000 recognized strains). When you see the big orange carrot next to the rainbow carrots at the market, those are different strains of the same species. Confused? Just call it cannabis and you’re well on your way to wisdom.

CBD is legal in all 50 states.

The 2018 Farm Bill made hemp legal for the first time in almost 80 years. The caveat is that the hemp must contain less than 0.3% THC. This is why CBD products do not produce the 'high' feeling that THC is responsible for.